Shelf Layout With Integrating Data Mining And Multi-Dimensional Scaling

Thanks to information, communication and technological improvements in these days, data mining method are used to obtain significant results from very large data sets. In terms of businesses, decisionmaking in product design, placement, layout and so on issues are of vital importance. Association rules taking part in data mining topic is used so much especially in marketing research in the market basket. The Multi- Dimensional scaling (MDS) method is also frequently used for the positioning of products in the marketing field. MDS is measured similarities between products, units and so on according to the method of Euclidean space. Relations between products or units are visualized in two or three dimensions using MDS method according to the purpose. The aim of this study is to determine the product shelf layout using association rules according to the relationship map of the products generated by MDS. Together with the association rules (conviction ratios) used in data mining field, proximity coefficients between products were calculated and used in MDS analyze. Product groups were created by using MDS and proximity coefficient combinations made up between products. Shelf layout ensuring similar products in line with side by side was determined with the help of association rules. The applicability of the proposed method for products and alternative shelf layout was presented visually. 750 shopping and customers who purchase products in the same shelf made up the data of this study. In this study, placement of the products designed to maximize the benefit level for customers in terms of time and convenience

Evaluation of ovarian reserve in Hashimoto's thyroiditis

Human ovary is commonly the target of an autoimmune attack in cases of organ-or non-organ-specific autoimmune disorders. Hashimoto's thyroiditis (HT) is likely to be associated with ovarian dysfunction and diminished ovarian reserve. In this study, we aimed to evaluate the possible negative association between this significantly prevalent autoimmune disease and the ovarian reserve. Thirty-two premenopausal women with primary hypothyroidism, who under replacement therapy with thyroxine were recruited. Forty-nine healthy female subjects who had normal anti-thyroid antibody levels and were comparable with the HT group in terms of age and BMI values, comprised the control group. There was no statistically significant difference between the study and the control patients in terms of antral follicle count. Serum anti-Mullerian hormone (AMH) levels were significantly higher in woman with HT compared to the control group. The results of this study found no impairment in ovarian reserve parameters of patients with HT. Interestingly, the results revealed a significant increase in serum AMH levels of the patients with HT compared to controls. Hashimoto's thyroiditis may share a common etiologic linkage with polycystic ovary syndrome; therefore, leading to elevated serum AMH levels, which we are currently unable to define elaborately